DubsCup

DUBSCUP

 
 
 
 

With five other students, I was involved in creating a travel mug by UW students for UW students. The DubsCup completed a sold-out run of 200 mugs, with 80 going to Bartell Drugs and the balance going to online and retail sales. We made approximately $1270 in profit. 

Most customers were attracted to the design, which was finalized through rigorous user testing against a number of contenders. To cap it all off, we created a unique packaging that highlighted the artwork on the product.

Broadly, our team responsibilities were divided as follows: 

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However, as shown below, all of us did many different things. I focused on the product with usability testing and manufacturing as well. 

 

The final product

 
 

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