With five other students, I was involved in creating a travel mug by UW students for UW students. The DubsCup completed a sold-out run of 200 mugs, with 80 going to Bartell Drugs and the balance going to online and retail sales. We made approximately $1270 in profit.
Most customers were attracted to the design, which was finalized through rigorous user testing against a number of contenders. To cap it all off, we created a unique packaging that highlighted the artwork on the product.
Broadly, our team responsibilities were divided as follows:
However, as shown below, all of us did many different things. I focused on the product with usability testing and manufacturing as well.