User testing and market research

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User testing and market research

User testing and market research

With the team, conducted market research with over 150 individuals using online and in-person paper surveys to narrow our options to four designs. 
Then, did Task Analysis and Individual Contextual Interviews with 10 users to determine which design they preferred. Tabulated the results on Excel.

Finalized mug design

Finalized mug design

The design we finalized (seen here as a mockup) through user testing and market research was made mostly of bamboo and metal, both of which are modern and sustainable, and often seen in new buildings across the University of Washington campus. 

The measurements here were mainly to ensure that the packaging created by our designer (which I iterated upon) would fit on the mug and not obscure the artwork. 

Designing, iterating and manufacturing the packaging

Designing, iterating and manufacturing the packaging

Upon looking at different manufacturers both in the US and abroad, we decided that it would be better to design and manufacture the packaging ourselves. 

Though I didn't know many software tools back then, I still worked closely with our designer to manufacture and iterate on the packaging design, as seen above. Our equipment consisted of designing on Rhino 3D, and using a Universal VLS 6.60 laser cutter to cut the C-flute cardboard we had chosen. 
 

Finalized packaging

Finalized packaging

Though the iteration took some time (and I caused a minor fire in the laser cutter!), we finalized a piece that we could be proud of at a much lower cost than external manufacturing.  

One particular point of pride for me was coming up with an idea for the blanks left behind from cutting the hole at the bottom of the packaging. 

An elegant design solution

An elegant design solution

As seen in the thumbnail above, my idea was to cut each circular blank into two and inscribe a personal quotes from each team member, which we could drop into each mug, giving them a collectible aspect. This meant the "wasted" cardboard blanks could be used in an elegant design solution valuable to users. 
Though we iterated to a trapezoidal rather than semicircular shape, the essential idea remained unchanged, and made it to the final product. 
My quote was:
"Happiness is cappuccino and a warm scone."
- Arunabh from DubsCup